Summer’s right around the corner which means swimsuits, beach bods, wavy hair, and pops of color are going to be EVERYWHERE! In a (digital) sea of striped bikinis, crop tops with shorts, and #bodygoals make yourself stand out from the crowd with a bright white smile! What’s one of the first things you notice when you meet someone or look at a photo? Their features! Eyes, hair, face, SMILE. So what better way to catch someone’s attention than with your gorgeous smile. Imagine all the compliments you’ll receive and the confidence boost you’ll gain. Who WOULDN’T want that?! Right??
What if I told you that you could get shampoo and conditioner made JUST FOR YOU? I’m talking fully custom – you choose the specific concerns it targets and takes care of, AND the scent! Haircare that’s made specifically by you, for you. If you’re like most other women, you want your hair to look it’s best and smell gooood. Amiright? Well what better way to do that than with a custom made-for-you formula?? A full size set of shampoo and conditioner formulated for you by an expert chemist. Sounds awesome, doesn’t it?! I thought so. So without further ado…
Let me introduce you to Formulate Co.
Formulate Co. is a cruelty free, environmentally friendly haircare company that creates a custom shampoo and conditioner formula based on your hair type and the concerns you wish to target and fix. The materials used for the bottles are environmentally friendly and the formulas are naturally derived. Their products are also paraben and sulfate free. Formulate is all for recycling and reducing waste, so if you happen to receive a re-formulation, your previous one can be used as a cleaner (I have a few sets :P)!
Formulate is the first custom haircare system that allows you to select the top 5 “benefits” you need for your hair. You can choose from benefits such as volume, color care, dandruff control, split end mending, moisture, and so many more. The process is super easy. You’ll fill out a hair profile with the details of your hair, select your main concerns, and then choose from a selection of scents (shown below).
Formulate is driven by individuality, positivity, and improvement. They want to help you end the “guess and test” way of buying and trying hair products. Their goal is to create a product that’s perfect for you so you don’t have to keep guessing. They currently only have shampoo and conditioner, but additional products are in the works.
My personal hair profile